Why Bother With Marketing

Marketing is more than just shouting messages

I was asked this by a friend of mine recently, and because of what I do, my first reaction was to take slight umbrance at the suggestion that marketing could be anything but worthwhile.

However on reflection I thought that it was in fact a very good question to ask, and one which I am sure most marketers don’t stop to think about, so I considered it properly and want to share  the following thoughts.

To understand why you should bother with it, you first need to know what it is. To my knowledge there is no one single and accepted definition of marketing, but I like to think of it as the following;

“Marketing covers all activity that combines to deliver a positive customer experience across all aspects of their interaction with a product or service.”

From large advertising campaigns to answering the phones promptly and professionally, when your business interacts with a customer you are marketing to them, as a result of which they will take away an impression of your company. You can make sure that it is a positive one.

So, why bother with marketing? Well there is only really one reason really; To enable you to sell your products or services at the highest price possible.

And to sell at the highest price you need to seek out and deliver Customer Value